Award Winning Video
For the Outdoor Advertising Association of America (OAAA), there is no shortage of creativity when it comes to artistic submissions for their annual Obie Awards, hosted to showcase outstanding outdoor campaigns. So, when they wanted to incorporate an artistic flair to their Judges Video, OAAA called Williams/Gerard to design and produce a short video to introduce the creative directors and their views on what makes outdoor advertising work. | Challenged to design and produce a video that would highlight judge's opinions without giving away winning submissions, WG interviewed these creative directors and worked with the sound bytes to create an interesting and aesthetically pleasing video. Inspired by the Obie Awards theme, "Join the Creators League", WG put a spin on the comic book style by incorporating the art submissions, judge’s interviews and animated Gotham City style cut-outs to create an exciting blend of comic strip art and live video. |