Building on a 10-year relationship with Williams/Gerard, Cat went big at MINExpo 2008. Working together, we produced and coordinated a large customer hospitality event that hosted more than 5,000 people over 5 nights for Caterpillar dealers and their customers.
Transforming a 50,000 sq.ft free-standing structure at the Rio Hotel into a large scale showcase of mining machinery, dealer services and CAT resources, WG helped CAT put their worldwide dealers | front and center, helping them increase awareness and strengthen relationships.
Caterpillar's guests were entertained with machine simulators, interactive displays and a spectacular show geared specifically towards the mining industry. Our staff talent scouts "unearthed" a 30-man choir of practicing miners from Nova Scotia. Each evening, they brought tears to the eyes of fellow miners, along with humor, passion and lasting memories.
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